Amazon Selling Price Calculator
This Amazon Price Calculator is designed for Amazon sellers to calculate the right selling price by accounting for referral fees, closing fees, GST, returns, ads cost, and desired profit margin.
Amazon Unit Economics Breakdown
How to use Amazon Price Calculator
Enter Details
Enter product cost, Amazon fees, GST, returns, ads spend, and margin to reflect real selling conditions.
Click on Calculate
Click calculate to instantly process Amazon fees, taxes, returns, and margins using accurate pricing logic.
Amazon Price Calculator for Sellers
This Amazon Price Calculator helps Amazon sellers calculate the correct selling price based on real marketplace costs, not guesswork.
Amazon pricing is complex. Referral fees, fixed closing fees, shipping charges, GST on fees, returns, and advertising costs all affect your final margin. Many sellers focus only on product cost and end up scaling products that look profitable but actually lose money per order.
This calculator gives you a clear unit-level breakdown, helping you understand:
Actual selling price required on Amazon
Referral fee and closing fee impact
GST applied on product and marketplace fees
Effect of returns and ads cost
Real profit margin per unit
If you want to avoid silent losses and price your products safely on Amazon, this calculator helps you make informed pricing decisions.
How This Calculator Works
This calculator is built specifically for Amazon marketplace pricing and reflects how Amazon fees and taxes impact seller profitability.
You enter your product cost, referral fee percentage, closing fee (manual or auto-estimated), shipping cost, GST rate, expected return rate, packaging cost, ads spend, and desired profit margin. The calculator then computes the selling price required to achieve your target margin after all Amazon-related costs.
The tool automatically:
Applies 18% GST on Amazon referral, closing, and shipping fees
Accounts for product GST separately
Estimates return-related losses
Adjusts pricing to realistic marketplace price points
This approach helps sellers avoid underpricing, understand true costs, and evaluate whether a product is financially viable on Amazon before scaling.
Example Selling Price Calculation
Setting the right selling price on Amazon requires balancing product cost, marketplace fees, taxes, return risk, advertising spend, and target profit margin.
For example, consider a product being sold on Amazon with a sourcing cost of ₹150. In addition to the product cost, Amazon sellers incur expenses such as shipping charges, fixed closing fees, packaging costs, and advertising spend. Since returns are a regular part of Amazon selling, an estimated return rate is also factored into the calculation.
Based on these inputs, the calculator determines the selling price required to cover all Amazon fees, GST, return-related losses, and still achieve the desired profit margin.
Example Scenario
Assume the following details for a product listed on Amazon:
Product cost: ₹150
Referral fee: 10%
Closing fee: ₹30
Shipping charge (base): ₹60
Packaging cost: ₹10
Ads cost per unit: ₹20
Estimated return rate: 10%
Product GST rate: 12%
Desired profit margin: 30%
Step-by-Step Calculation
1. Fixed operational costs
These are the base costs incurred for every order.
Product cost = ₹150
Packaging cost = ₹10
Ads cost = ₹20
Shipping charge + 18% GST = ₹60 × 1.18 = ₹70.80
Closing fee + 18% GST = ₹30 × 1.18 = ₹35.40
Total fixed costs:
₹150 + ₹10 + ₹20 + ₹70.80 + ₹35.40 = ₹286.20
2. Return loss provision
Returns mainly impact shipping, closing fee, and packaging costs.
Return loss = (Shipping + Closing fee + Packaging) × Return rate
= (₹60 + ₹30 + ₹10) × 10%
= ₹10
3. Total cost to be recovered
Fixed costs + return loss:
₹286.20 + ₹10 = ₹296.20
4. Selling price calculation
From the selling price, Amazon deducts:
Referral fee + GST = 11.8%
Product GST = 12%
Desired margin = 30%
Total percentage impact = 53.8%
This means 46.2% of the selling price is available to cover costs.
Selling Price
= ₹296.20 ÷ (1 − 0.538)
≈ ₹641
Important Notes & Clarifications
- Amazon fees, slabs, and GST rules may change over time. Results are estimates based on standard marketplace logic.
- Actual payouts may vary depending on logistics zone, product category, and seller performance.
- This calculator is meant to support pricing decisions, not replace seller judgment or official Amazon reports.
Frequently Asked Questions
What is an Amazon Price Calculator?
An Amazon Price Calculator helps sellers estimate the correct selling price by accounting for product cost, Amazon referral fees, closing fees, shipping charges, GST, returns, ads cost, and desired profit margin.
Is this calculator designed only for Amazon sellers?
Yes. This calculator is built specifically for Amazon marketplace pricing and fee structure. It should not be used for Meesho or Flipkart pricing decisions.
Does this calculator include Amazon referral fees?
Yes. You can enter the referral fee percentage based on your product category, and the calculator applies it correctly along with applicable GST.
How does the calculator handle Amazon closing fees?
You can either enter the closing fee manually or leave it blank. If left blank, the calculator auto-estimates the closing fee based on standard Amazon price slabs.
Is GST included in this Amazon Price Calculator?
Yes. The calculator applies GST on the product selling price and also applies 18% GST on Amazon referral fees, closing fees, and shipping charges, as per standard marketplace logic.
Can I include Amazon ads cost in this calculator?
Yes. You can add ads or sponsored campaign cost per unit to see how advertising impacts your final margin and selling price.
Does this calculator consider product returns and RTO losses?
Yes. You can enter an estimated return rate, and the calculator provisions return-related losses to give a more realistic view of profitability.
Can this calculator help me avoid losses on Amazon?
Yes. While it cannot guarantee profits, the calculator helps identify whether your pricing covers all major costs, reducing the risk of underpricing and silent losses.
Is this calculator suitable for GST-exempt or low-GST products?
Yes. You can select the applicable GST rate (including 0%) to calculate selling price accurately for GST-exempt or low-tax product categories.